Samsung Developer Conference 2017 Session
Speakers: Kwanghyun Koh – Samsung, Kevin Tucker – Spotify
Samsung dominates global smart TV market for many years, and users are using it not only to consume video content but also to use other smart TV apps in various domains. Samsung smart TV analytics have been used to help Samsung smart TV app developers to understand their user behavior to improve the overall app experience while enabling them to tap into new business opportunities. In this session, we will present details of how to better utilize Samsung smart TV analytics to better understand your smart TV app users. It will include a demo of how it works, KPI data types, advanced features, and so on. One highlight of the session is the presentation done by one of our key partners, Spotify, who will share their own experiences of using Samsung smart TV analytics and best practices of customer behavior analysis.