Hugh Augustine is a rapper from Los Angeles trying to provide something different for his community: access to affordable, plant-based meals that everyone can enjoy. After his national tour was cancelled due to COVID-19, Hugh came up with the idea to sell food to his community. Hugh is used to working with rappers like Isaiah Rashad and Jay Rock, but these days he’s been working in the kitchen with his cousin and sous chef, Hayley. Hugh’s new normal is cooking and selling a variety of vegan meals, like jambalaya, enchiladas, and his famous soul bowl, at an affordable price of $10. He cooks and sells his food out of his home in the Baldwin Hills neighborhood of South LA and markets his small business through Instagram and Twitter. Hugh hopes his food will make a difference in the health and well-being of his community.
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