Netjets Chief Executive: why pets of the rich love private jets

The Europe Chief Executive of NetJets speaks to the Ian King Live show as the firm unveils a new jet at London City Airport. Mario Pacifico says there is an under penetration in many markets, particularly Germany & where there is scope for significant development. The firm is eyeing countries such as Dubai, North Africa and Germany for international expansion. He also reveals a surprising number of feline and canine passengers travelled with Netjets last year.