Nintendo’s Power Is In Its Exclusives
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Where does Nintendo’s true power come from? A certain immediate logic tells us that the war for console supremacy is fought in the specs. But if that were true, PC’s would win everytime, followed by the Series X as on paper it is king. But Nintendo continues to be an artistic and commercial force to be reckoned with. Why? We’re going to dive into its history as well as into the mind and heart of gamers themselves to try and imagine where those console based decisions are made.
We know (and we’re sure you do too) that nostalgia plays big in consumer’s hearts. Mario has been around for quite some time, and the name is almost synonymous with good times, playing with friends, a time of escapism and joy. They have a long line of games that are simple to start playing and don’t require many long sessions to get acquainted with controls and upgrade systems. They seem friendly and inviting, and even if you’ve never played many of their games before, because of the companies’ extensive history, you have an idea of what they’re all about. And sometimes, familiarity can be comforting, and being comforted is a great reason to play a game.
And we know the new machines are beautiful and offer newer, shinier, and sometimes grittier games. The Nintendo is still about innovation and still looks gorgeous – the marketing is the difference maker. It targets people looking for a fun user experience with other players in the flesh, not necessarily the best on paper experience. And who doesn’t want to have fun with other people?
Written by: Jean Bernard
Narrated by: JB
Edited by: JB
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