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Carving out a niche in an oversaturated market has never been easy, yet developer Volition managed to do so with its open-world series Saints Row, even while in direct competition with the juggernaut that is Grand Theft Auto. The success of Saints Row very much counts as an underdog story, one wherein the power of unique branding proved instrumental to a product’s ability to defeat the odds. Though the franchise’s last few outings made it seem as though the 3rd Street Saints regularly battled identity crises, that level of chaos, which in turn fostered variety, is what endeared fans the most. Unfortunately, whatever identity crisis beset Agents of Mayhem did it absolutely no favors.
Billed as a departure from Saints Row, despite overt references to that very IP, Agents of Mayhem served as another example of Volition’s attempt to craft its own niche. Leveraging its expertise with open-world adventures, the studio incorporated elements from hero-based titles into its repertoire. Still, the promise of novel gameplay ideas did little to intrigue potential customers, many of whom already had their fill of hero shooters by the time Agents of Mayhem arrived. And Saints Row fans longing for a fifth installment were left confused by a marketing campaign that targeted them, yet failed to illustrate what the Agents of Mayhem experience actually entailed.
But it wasn’t for a lack of trying. Not every game succeeds, and not every studio hits the mark with each new release, even if its past output seems nothing short of stellar. Missteps happen. Volition just so happened to stumble during a pivotal season of change.
This is the tragedy of Agents of Mayhem.
0:00 Intro
1:59 Sponsorship
3:20 Video
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