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How do you get the environment to the top of everyone’s priority list? You can’t, says climate advocate Angela Francis — but you can get them to care about improving their lives. In this pragmatic talk, she shares her playbook for helping even the most skeptical among us see the benefits of a greener economy on their health, wealth and well-being.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

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