Session Title: Advertising’s Evolutionary Pace During Revolutionary Change
Kim Kadlec helps explore the underlying reasons for advertising’s slow pace of change, and discusses the changing roles of marketers as they slowly integrate an Internet mindset into their marketing processes.

Chris Alden, Michael Birch, Reid Hoffman and Esther Dyson at Zeitgeist ’07

Being an entrepreneur can be challenging enough: Putting together the right combination of market opportunity, product, team, and financing is more art than science. But being an entrepreneur in the social networking space brings a completely different set of challenges. Rather than the Facebooks and Myspaces, we’ve invited entrepreneurs from lesser-known social software companies, who will talk about their strategies for enabling online community — LinkedIn from a business perspective, BeBo for consumers, and Socialtext for workgroup collaboration. Dyson, a longtime industry observer through her Release 1.0 newsletter and PC Forum conferences, as well as an active investor, will uncover the key success factors in growing a successful social networking startup.

Bill Clinton joins Zeitgeist ’07 via satellite.

Session Title: The Global Citizen
“Think globally, act locally” has for a long time applied to environmental perspective. But with frictionless access to news and analysis from around the world, it’s increasingly relevant to citizens of countries across the globe. Cameron, a Member of Parliament who leads the “loyal opposition,” talks about the ways in which citizens can become more aware and more engaged.

Session Title: The Green Collar Worker
We’re beginning to realize that all of us aren’t just connected by the Internet; we’re connected through the things we produce. McDonough, co-author of the seminal “Cradle to Cradle,” has for years been a passionate advocate of green supply chains and living buildings. In this session, McDonough will discuss examples where companies have completely rethought their entire process of designing and delivering products to ensure they better mimic the natural world around them.

Zeitgeist panelists Larry Brilliant, Majora Carter, John Legend and Christopher Edley discuss “The New Responsibility”. Sustainability is the new skillset. Social justice is the new mindset. One country’s problems demand another country’s solutions. And corporate and personal responsibility is no longer an option: It’s a requirement.

Session title: Even the Organization Is Flat
John Chambers and Tom Friedman open the Corporation 2.0 session block.

Session title: The Heyday of Collaborate + Connect
Kurt Andersen discovered what could be considered the beginnings of today’s most important technology, communications, and transportation infrastructure. In his talk, he’ll show how this explosion of innovation led in part to today’s “collaborate and connect.”

Session Title: Leading a Non-Virtual Life
Tom Brokaw and Yvon Chouinard talk about being intentionally “un-networked” and leading a deliberately disconnected life. Both will discuss why living off the grid is critical for a well-rounded existence.