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Rockstar Games had only explored relatively rudimentary modes of multiplayer in its games before the advent of Red Dead Redemption in 2010. The American West-set adventure, with its cooperative and competitive offerings, engendered the development studio’s first step into the wild west of expansive online gameplay. It made sense, then, that Grand Theft Auto 5’s multiplayer suite, GTA Online, allowed the team to unfurl its wings and do so in a way that generated multimillion-dollar earnings via in-game purchasing. But GTA Online didn’t achieve incredible success overnight. Several years and various post-launch updates would land before the experience hit its stride with 2015’s Heists update. The hope was that Rockstar would afford Red Dead Redemption 2’s online component the same room to grow.
Red Dead Online entered beta weeks after the prequel’s story campaign arrived in stores. It almost instantly became mired in controversy, too, mostly because of balancing issues with the in-game economy. Rockstar addressed the community’s concerns with haste, leading many to believe the move marked the start of a cadence that would always see the developer quickly respond to player feedback. This rapport between the production team and its Red Dead Online user base lasted for only so long, however.
A frustrated community felt the need to beg for meaningful content updates within two years of the multiplayer mode’s release. And after about three years, pleas for Rockstar to “Save Red Dead Online” had turned into a trending hashtag that even caught the attention of executives at Red Dead publisher Take-Two Interactive. Unfortunately, these noble efforts proved for naught, since, once again, the future of the western-themed franchise found itself playing second fiddle to the creation of new Grand Theft Auto content.
This is the tragedy of Red Dead Online.
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