April Fools’ Day is often oversaturated with branded promotional pranks, but we all have to admit — with so many social media platforms — we all have personal brands. Mashable’s resident wannabe pop star Jake Fertig thought there was no better way to promote his own brand than by throwing the ultimate April Fools’ prank: faking his own death. He’s always wanted to be a poetic figure in the eyes of his family and friends, due to his big dreams and romantic approach to life. But he didn’t stop there. He decided to throw a tribute concert for his folk band The Feather Brothers with his co-worker Max Knoblauch.
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